Automotive OTA market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). OTA programming is used to automatically update firmware, software, and even encryption keys. The growing adoption of such automotive software technology to provide a complete software infrastructure is the key factor supporting the market growth globally. Advanced semiconductor solutions, provide a more efficient way to deliver in-vehicle software and simplify how different software elements operate within the same environment, making it possible for original equipment manufacturers (OEMs) to develop true software-defined vehicles. Hence, the market players are also focusing on introducing SOTA solutions that further bolster the market growth. For instance, in January 2023, EPAM launched the vehicle-to-cloud platform “AosEdge” that allows seamless delivery and updates of software for connected cars. With other new platforms, these critical software updates are delivered using a cloud-to-edge computing platform, similar to the way smartphones receive over-the-air (OTA) updates via the cloud.
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In addition, by strengthening collaboration with solution providers and partners, automotive OEMs are optimizing R&D spending to prioritize connected car programs. For instance, in February 2021, Ford and Google announced their unique strategic partnership to accelerate Ford’s transformation and reinvent the connected car experience with embedded Google apps and services. The key market players include Aptiv PLC, Ford Motor Company, General Motors, Harman International, Tesla, Inc. and others.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Automotive Over-the-Air (OTA) Market by Technology
- Firmware Over-the-Air (FOTA)
- Software Over-the-Air (SOTA)
Global Automotive Over-the-Air (OTA) Market by Vehicle Type
- Passenger Car
- Light Commercial Vehicle
- Heavy Duty Trucks
- Buses and Coaches
Global Automotive Over-the-Air (OTA) Market by Applications
- Telematics Control Unit
- Electronic Control Unit
- Infotainment
- Others (Safety & Security)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Airbiquity Inc.
- BlackBerry Ltd.
- DENSO Corp.
- Elektrobit Automotive GmbH
- Harman International Industries
- HERE
- Hitachi, Ltd.
- Movimento, Inc.
- NVIDIA Corp.
- Qualcomm Technologies, Inc.
- Red Hat, Inc.
- Robert Bosch GmbH
- Sibros Technologies Inc.
- STMicroelectronics
- Vector Informatik GmbH
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global automotive over-the-air (OTA) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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