Asia-Pacific frozen snacks market is estimated to grow at a CAGR of 8.4% during the forecast period. Rising launches of premium frozen snacks and increasing demand for frozen pizzas are some crucial factors accelerating market growth. A significant rise in launches of healthier frozen foods is leading to increased consumption of frozen snacks. India is rapidly moving towards the frozen foods diet owing to the increasing purchasing power and changing lifestyles. Indian consumers are recognizing that frozen foods are a healthier option compared to several available packaged products owing to their intrinsic value of preserving nutrition owing to the available advanced technology. Sumeru, an India-based frozen snacks manufacturer is one of the companies ahead in technology innovation as it employed the most advanced individual quick-frozen (IQF) technology which supports maintaining the freshness of products and locks in nutrition.
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The market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. The demand for frozen pizza is significantly driven by the increasing launches of new innovative frozen pizzas in the region. Based on the distribution channel, the market is classified into retail and foodservice chains. Fast-food restaurant chains are launching campaigns to promote their range of frozen snacks. For instance, in November 2019, Domino’s Pizza India revealed its new campaign ‘Dil, Dosti, Domino’s’ which is intended to reinforce the emotional association with the consumers by developing memorable and tasty moments of togetherness with the new tagline “Dil, Dosti, Domino’s. This aims to attract a large number of pizza lovers, which in turn, is driving the demand for frozen pizzas.
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Asia-Pacific Frozen Snacks Market-Segmentation
By Product
- Pizza
- Potato Fries
- Puffs
- Meat Snacks
- Others
By Distribution Channel
- Retail
- Food Service Chain
Asia-Pacific Frozen Snacks Market– Segment by Country
- China
- India
- Japan
Rest of Asia-Pacific
Company Profiles
- Amy’s Kitchen, Inc.
- CJ CheilJedang Corp.
- Convenio Foods International Pvt. Ltd.
- Dr. August Oetker Nahrungsmittel KG
- FROZIT
- General Mills Inc.
- Iceland Foods, Ltd.
- McCain Foods, Ltd.
- Nestlé S.A.
- Taj Frozen Foods India Ltd.
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