Artificial Intelligence (AI) in marketing market is growing rapidly owing to high demand for lead generation, sales forecasting, and customer acquisition. AI utilizes the power of machine learning, natural learning processing, and adaptive learning in order to assist marketers in decision making for better management. AI technology helping marketing enterprises to optimize media content, and advertisement as per customer’s choice. AI technology enables intelligent search, smart advertisement, Refine content delivery, and smart customer service. Moreover, AI in marketing enhances the customer experience and encourages business growth by interpreting customer need, manging real-time interactions and identifying and targeting the market.
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AI provides a solution for analyzing the massive volume of data generated through marketing to uncover once-hidden insights. It also provides data in an easy and feasible way that assist the marketers to analyze the huge dump data. High demand for customer-centric marketing strategies can meet by utilizing AI technology and hence, leading growth of the AI in marketing market. Customer-centric marketing strategies include empowering self-service, 24/7 availability, automated live assistance, customer service agents. AI offers a range of tools to capture a huge market share through social media for advertising due to a massive number of users.
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Geographically, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is expected to hold the dominating position over the forecast period due to the presence of key AI technology providers coupled with extensive advanced technology adoption across the region. Asia-Pacific is expected to witness the fastest growth over the forecast period 2019–2025. Furthermore, the global AI in marketing market consists of several market players which are providing AI technology in the marketing sector to cater to a wide range of customers across the globe. Some of the key market players include IBM Corp., NVIDIA Corp., Microsoft Corp., Alphabet Inc., and Facebook Inc. These players adopt various strategies in order to remain competitive in the global market. Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations.
Global Artificial Intelligence in Marketing Market- Segmentation
By Product Type
- Cloud
- On-Premises
By Application
- Social Media Advertising
- Virtual Marketing Assistant
- Analytics Platform
- Others (Content Curation)
By End-User
- BFSI
- Retail & Consumer Goods
- Media & Advertising
- Others (Enterprise)
Global Artificial Intelligence in Marketing Market- Regions
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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