The global antioxidant beverages market is estimated to grow at a CAGR of nearly 9.0% during the forecast period. The increasing e-commerce market is one of the major factors for augmenting the growth of the market. Introduction of prominent e-commerce companies across the globe such as Alibaba, Amazon, and Walmart are also expected to provide a substantial growth rate to the market. The primary factor that is augmenting the global e-commerce market growth includes the ease of purchasing and convenience. Owing to the benefits such as 24/7 accessibility, with no downtime for public holidays, bad weather conditions, and closing times, E-commerce platforms have been gaining foremost importance among the digital population. Ecommerce allows buying products quickly and easily without the hassle of awkward social interactions, crowds, and traffic.
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Improved infrastructure, lower selling price and reduced costs associated with marketing and outreach of products over a digital platform contribute to promoting online sales across the globe. Further, the E-commerce market is directly proportional to the number of working population and people using the internet for shopping. During recent years and owing to the immense growth of smartphones and reducing the cost of laptops and desktops, coupled with the rationalization of internet prices the internet penetration has increased immensely.
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The countries of Asia-Pacific, as well as the European region, have shown significant growth in the number of people using the internet. As per the International Telecommunication Union, countries such as UK and Norway have one of the highest penetration rates across the globe. Whereas countries such as India, China, Philippines, Vietnam has shown great potential with a very fast adoption rate. As per the Asia-Pacific Economic Co-operation (APEC), there was 55.8% internet penetration in the country which equals to 772 million internet users in 2017. The increasing number of internet users is directly affecting the online sales of groceries, which is expected to grow at a significant rate in the coming years.
The antioxidant beverage manufacturers have been partnering with e-commerce players to widen the reach of their products in a particular country. For instance, in March 2017, Tata Global Beverages has entered into a tie-up with Alibaba Group Holding to sell Tetley tea bags with the latter TMall online retail channel. As China is among the major green tea consumers, the sale of Tetley tea bags will support to increase its market share in the country. Further, in January 2018, Dr Pepper Snapple Group, Inc. and Keurig Green Mountain, Inc. entered into a merger agreement for the development of Keurig Dr Pepper, a new beverage company that includes a portfolio of iconic consumer brands and unparalleled distribution capability which will support to access every point-of-sale in North America.
A major aim of the deal is to establish a distribution network in the beverage industry. Keurig has relationships with tech sellers and e-commerce companies, including Best Buy Co. and Amazon.com Inc. In this space, Dr Pepper is not such strong like Keurig. Meanwhile, Dr Pepper Snapple ties to beverage vendors, convenience stores, and drugstores. Therefore, the merger will enable to reinforce their selling space in e-commerce and other distribution channels, which in turn, will support to accelerate their market share. Therefore, the growing e-commerce market is offering an opportunity for the growth of the global antioxidant beverages market.
Global Antioxidant Beverages Market- Segmentation
By Type
- Red Wine
- Green Tea
- Antioxidant-Rich Fruits and Vegetable-based Beverages
- Others
By Distribution Channel
- Specialty Stores
- Supermarkets/Hypermarkets
- Online Retail Stores
- Others
