Artificial Intelligence (AI) in marketing market is anticipated to grow at a significant CAGR of 15.5% during the forecast period (2024-2031). The growing demand for AI in defining marketing strategies by major organizations is a key factor driving the global market growth. According to the Business Solutions Marketing Statistics 2023, AI is used for marketing purposes by 28.0% of top companies. In 2022, just 15.0% of content marketers plan to use AI. According to 84.0% of digital marketing executives, using AI and ML improves the marketing function’s ability to provide clients with real-time, personalized experiences.
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Market players provide an internet-advertising platform that lets marketers create several headlines and descriptions for one ad. Entrepreneurs can begin their ads by customizing them to a geographic range, financial requirements, and other aspects by using the advertisement tool. AI helps advertisers’ segment, target consumers more effectively, and deliver more individualized experiences. Numerous industries, including the automobile, insurance, finance, retail, and healthcare sectors, have benefited from the application of AI. AI has the potential to improve advertising’s efficacy, efficiency, and impact by automating the design and distribution of ads and by more precisely targeting viewers.
Recent Development
- In June 2024, AI Press Fast an innovator in AI-driven marketing solutions introduced its revolutionary new service, AI Press Release. The innovative service is designed to transform the way businesses create and distribute press releases, providing unparalleled exposure and credibility to reach a global audience.
- In March 2024, Accenture and Adobe to co-develop industry-specific generative AI solutions to accelerate marketing transformation. The collaboration helps organizations move from generative AI experimentation to adoption at scale. Accenture integrates Adobe Firefly custom models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights required to train bespoke models on their proprietary data and brand guidelines.
Global AI in Marketing Market Report Segment
By Component
- Software
- Services
By Deployment
- On-Premises
- Cloud
By Application
- Social Media Advertising
- Search Engine Marketing
- Virtual Assistant
- Sales & Marketing Automation
- Analytics Platform
- Others (Content Curation)
By End-Users
- BFSI
- Retail
- Consumer Goods
- Media & Entertainment
- IT & Telecommunications
- Others (Education, Healthcare, Manufacturing and Automotive)
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AI in Marketing Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Acoustic, L.P.
- AdCellerant Inc.
- Adobe Inc.
- AWeber Systems, Inc.
- Brand24 Global, Inc.
- com, Inc.
- Emarsys
- FeedHive
- Fusion92
- Grammarly Inc.
- Hootsuite Inc.
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
- More than 120 countries are for analysis.
- Over 100+ paid data sources mined for investigation.
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