Global AdTech market is anticipated to grow at a CAGR of 12.7% during the forecast period (2024-2031). The market growth is attributed to the increasing investment by market players for the advertising ecosystem to more efficiently and effectively drives the growth of the market. AdTech allows brands to make more efficient use of their investment. The usage of AdTech by agencies and advertisers allows for more effective and efficient campaign planning and measurement. For instance, in September 2023, VideoAmp, an AdTech company providing measurement, data and software solutions for the advertising ecosystem to more efficiently and effectively allocate media spend, company announced $150 million Series G investment led by vista credit partners. The investment accelerate VideoAmp’s growth and ability to empower content owners, advertisers and their media agencies with an advanced media currency solution that redefines the way media is valued, bought and sold across screens.
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The notable AdTech industry trends include connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated consumer journeys, and vernacularization. To develop new channels, including national and direct-to-consumer advertisers, and retail media networks, and expand new channels, to accelerate the growth and adoption of its connected TV (CTV) platform, particularly in the local advertising market. For instance, in June 2023, MadHive Inc. advertising software platform engineered for modern TV advertising, announced a $300 million investment from Goldman Sachs asset management. The partnership with Goldman Sachs enable MadHive to further accelerate the growth and adoption of its CTV platform, most notably within the local advertising market.
Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered-
o By Offering
o By Advertising Type
o By Industry Vertical
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- includes Adobe Inc., Amazon.com, Inc., Google LLC, Meta Platforms, Inc., and The Trade Desk, Inc., among others.
Key questions addressed by the report.
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global AdTech Market Report Segment
By Offering
- Solution
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
- Ad Exchange Platforms
- Others (Agency Trading Desks (ATDs)
- Services
- Professional Services
- Managed Services
By Advertising Type
- Programmatic Advertising
- Search Advertising
- Display Advertising
- Mobile Advertising
- Email Marketing
- Others (Native Advertising)
By Industry Vertical
- Media & Entertainment
- BFSI
- Retail & Consumer Goods
- IT & Telecom
- Healthcare
- Hospitality
- Transport & Logistics
- Others (Education)
A full report of AdTech Market available @ https://www.omrglobal.com/industry-reports/adtech-market
Company Profiles
- Adobe Inc.
- Amobee, Inc.
- Criteo
- Index Exchange
- Magnite, Inc.
- MediaMath Inc.
- NextRoll, Inc.
- Nexxen Group
- OpenX Technologies Inc.
- Oracle Corp.
- Outbrain Inc.
- PubMatic, Inc.
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
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