The global baby hygiene products market is anticipated to grow at a CAGR of 4.5 % during the forecast period (2022- 2028). As their immune systems have not fully grown, babies are more susceptible to infection. To prevent children from illness, good hygiene is essential, especially during the first few months of life. Due to the rising disposable income and consumers changing lifestyles, baby hygiene products are becoming more popular. Additionally, the rising demand for high-quality hygiene products is one of the factors propelling the baby hygiene products market forward during the forecast period. Innovative solutions with minimal environmental and health risks, as well as a focus on underserved rural areas, are expected to fuel market growth.
Some major players in the market include Domtar Corp, Johnson & Johnson Pvt Ltd, Kimberly-Clark, Procter & Gamble, and Unicharm Corp, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in March 2022, Kimberly-Clark opened a new facility that will manufacture Huggies baby diapers. Additionally, in January 2020, Procter & Gamble invested USD 310 million to expand its manufacturing plant for Baby & Family Care products in Box Elder County, Utah.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Sales Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- Domtar Corp., Johnson & Johnson Pvt Ltd, Kimberly-Clark, Procter & Gamble, Unicharm Corp., among others.
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Global Baby Hygiene Products Market Report by Segment
By Type
- Baby Diapers and Diaper Creams
- Baby Wipes
- Baby Powders
- Baby Soaps
- Baby Lotions
- Baby Shampoos and Conditioners
- Baby Fragrances and Perfumes
By Sales Channel
- Offline
- Online
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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