The global baby care market is anticipated to grow at a considerable CAGR of 5.1% during the forecast period (2022-2028). The baby care market refers to the product and services that are used for the care of newborn babies or the treatment of infants. Baby care includes various skincare & haircare products, baby toiletries, pediatric drugs, baby foods, and many others. The major factor attributing to the growth of the global baby care market includes the increasing daily birth across the globe. According to the World Counts, around 140 million babies are born every year across the globe. Among these, Asia accounts for a major share of total births with around 25 million births in India, and 16 million births in China every year. Thus, increasing the demand for baby care products.
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The application of baby care products is also increasing for palliative care of the pediatric population due to the large share of the pediatric population across the globe. According to the World Bank Data, the pediatric population represents around 25.5% of the total global population. Thus, contributing to the growth of the global baby care market.
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The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instances-
- In April 2022, the PROUDLY brand of Gabrielle Union and Dwayne Wade which offers baby care products for babies with melanated skin announced the launch of its website for making its product available to the customers through online mode.
- In September 2019, Amyris Inc., synthetic biotechnology and renewable chemical company launched a brand called “Pipette”. Pipette is a baby care brand that will design personal care products for babies and mothers with the fewest possible ingredients in them taken from the purest source.
- In April 2019, InnAccel Technologies Pvt. Ltd., a designer, marketer, and manufacturer of medical devices launched “SAANS”. SAANS is the neonatal continuous positive airway pressure (CPAC) device for respiratory distress syndrome in infants.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Kimberly Clark Corp., Nestle India Ltd., Johnson & Johnson Pvt. Ltd., Unilever, and Procter & Gambel Co., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Baby Care Market Report by Segment
By Product
- Skin Care Products
- Hair Care Products
- Baby Toiletries
- Baby Food Products
- Others
By Sales Channel
- Convenience Stores
- Pharmacy Stores
- Online Stores
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