The global toiletries market is anticipated to grow at a CAGR of 4.2% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rising consumer awareness about personal hygiene and the growing skin and dermatology problems. In addition, the rising preference towards natural, organic, and herbal cosmetic products as people are buying such products to protect their skin from harmful chemicals used in synthetic products, and shifting of manufacturing plants to cost-efficient Asian countries such as China and India coupled with the rise of new channels of distribution such as tele-home shopping, infomercials, or online retailing are some factors that propel the growth of the global toiletries market during the forecast period.
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Furthermore, an increase in hygiene care for babies, rise in birth rate, surge in disposable income of customers, and increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues are further boosting the growth of the global toiletries market during the forecast period. Moreover, an increasing number of cosmetic surgery procedures globally, rising demand for male toiletries owing to sociocultural factors, and the increasing number of men obsessed with grooming and hygiene are some factors that drive the market growth.
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Some major players in the market include Procter & Gamble Co., Kimberly Clark Corp., and Johnson & Johnson Services, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in September 2019, Amyris, Inc. introduced its new brand-named Pipette, catering to baby personal care products and toiletries. The company launched seven new products, including shampoo, lotion, oil, wipes, and balm for babies as well as belly butter and oil for both expecting and postpartum mothers at the time of launch.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By End-User
- By Sales Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Procter & Gamble Co., Kimberly Clark Corp., and Johnson & Johnson Services, Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Toiletries Market Report by Segment
By Product Type
- Skin Care Products
- Hair Care Products
- Perfume
- Diapers
- Baby Wipes
- Others
By End-User
- Men
- Women
- Kids
By Sales Channel
- Online
- Offline
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