The global battery powered toothbrush market is anticipated to grow at a CAGR of 7.0% during the forecast period (2022-2028). Battery powered toothbrush, also popularly known by the name of electric toothbrush is a toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation, in order to clean teeth. Motions at sonic speeds or below are made by a motor. There have been conducted several clinical studies and research that supports the stronger efficacy of battery powered toothbrush over the manually used ones. For instance, findings from the Journal of Clinical Periodontology, found that electric toothbrushes resulted in 22% less gum recession and 18% less tooth decay over the 11-year period. Such results are likely to push more people towards the usage of battery powered toothbrush, thereby likely driving its demand during the forecast period.
The market growth is also attributable to the growing awareness of the global population towards oral hygiene and health. Even healthcare professionals recommend using battery powered toothbrush to ensure the optimum oral health. Apart from this, the growing expenditure related to advertising undertaken by the key market players is also projected to have a positive impact on the market growth. For instance, as per data published by the Procter & Gamble Annual Report 2020 – the firm has made advertisement expenses of $7,326 million in 2020, which is an increase from $6,751 million in 2019. Such factors also supported by constant innovation and advancements introduced by key manufacturers operating in the global battery powered toothbrush market also ensure its growth.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- By End-User
- Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape: Procter & Gamble Co., Colgate-Palmolive Co., and Koninklijke Philips NV, among others.
A full report Battery Powered Toothbrush Market of is available at: https://orionmarketreports.com/battery-powered-tooth-brush-market/107433/
Global Battery Powered Toothbrush Market Report by Segment
By Type
- Rechargeable
- Disposable
By Distribution Channel
- Online
- Offline
By End-User
- Adult
- Children
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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