The global event management service market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). Event management is project management for the creation and development of small or large-scale corporate and personal events such as festivals, conferences, ceremonies, weddings, formal parties, and concerts, among others. The major factor expected to drive the market growth is the rising number of events of varied types witnessed across the globe. These events include conferences, corporate events, exhibitions, live performances, and festivals events. In addition, increasing disposable income and draining work schedules are pushing the millennial populace towards a search for new and improved entertainment options. This results in an increased demand for events such as music festivals, concerts, live events, and galas, among others. These are the some factors that propel the growth of the global event management service market during the forecast period.
Some major players in the market include LiveStyle, Inc., ALDA Events, and Live Nation Entertainment, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, Canapii develops its new online-focused Event Management Software to enhance its event services. The software is developed with the support of Amazon Web Services cloud-based technology. Further, the company added that they brought their event management software to market in record time and established the brand to go with it. The company also supported other companies, such as Hewlett Packard (HP) design and host engaging virtual events that include live-streamed content with real-time multilingual captioning, polling, Q&A, and more. Furthermore, in May 2019, Eventbrite entered into a partnership with Facebook to launch ticketing on Facebook, powered by Eventbrite, a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook for their events. Further, the company also said that it opens a new way for event creators on Facebook to employ attendees of their events and gatherings.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Revenue Source
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- LiveStyle, Inc., ALDA Events, and Live Nation Entertainment, Inc., among others.
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Global Event Management Service Market Report by Segment
By Type
- Corporate Events
- Association Events
- Non-Profit Events
- Music Concerts
- Others
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Application
- Individual User
- Corporate Organization
- Public Organization
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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