The United States wine market is estimated to grow at a CAGR of around 3% during the forecast period. Health benefits and premiumization of wine products along with innovation in flavor and more advanced distribution networks across the globe are the major factors that drive the growth of US wine industry. The wine contains antioxidants that, when consumed, fight with free radicals to avoid diseases such as cancer.
According to the Wine Institute of the US, the consumption of wine has been increased over the past 4 years from 919 million gallons in 2015 to 966 million gallons in 2018. However, the consumption of wine per individual has not seen a sharp increase. In 2015, the wine consumption per individual was 2.86 gallons and in 2018 the wine consumption per individual was 2.95 gallons. According to the World Health Organization, in 2016, wine holds 28% of share (in terms of volume) in the overall alcoholic beverage consumption across the globe. Growing demand for wine is contributing to US wine market growth.
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Growing preference towards online distribution channel is contributing to the US wine market. Opening up an online sales channel would bring many benefits to the wine providers. When digitally transforming the alcoholic beverage business, an e-commerce platform will enable vendors to capture and process all essential data of the customers. For instance, with an e-commerce platform integrated with a built-in CRM, vendors can obtain a 360-degree view of each customer and can get valuable insights into their preferences for alcohol. Based on the information fetched, vendors can launch highly targeted and personalized marketing initiatives in order to grow their bottom line.
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US Wine Market Segmentation
By Type
- Still Wine
- Sparkling Wine
- Dessert Wine
- Fortified Wine
By Channel
- Online
- Offline
Company Profiles
- Accolade Wines
- Bronco Wine Co.
- Carlsberg Breweries A/S
- Constellation Brands, Inc.
- Craft Brew Alliance
- Diageo PLC
- Heineken Holding N.V.
- Molson Coors Brewing Co.
- SABMiller PLC
- The Boston Beer Company, Inc
- The Wine Group, Inc.
- Treasury Wine Estates
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