The covid-19 pandemic has quickly shifted the market towards digital technology, in a contactless globe, the vast majority of interaction with employees and customer must take place virtually. The only way to stay in business is by operating digitally, and virtual & augmented reality has helped a lot in transforming, how we interact with every industry today. The fashion and retail industries are the fastest-growing industries, for engaging customers, AR has become an essential part of the retail and fashion industries. Nowadays, AR has become an important part of the retail industry. Furniture and product brands like IKEA and Home Depot use AR for previewing furniture in households.
In an interview, Apple’s CEO Tim Cook stated that “Augmented Reality is set to modernize shopping experiences and fashion runways. “I don’t think there is any sector or industry that will be untouched by AR,” Cook said.
Recently, global retailer, Zara has implemented AR to showcase its brand-new collection at the storefront, Zara provides a live runway like a demonstration of products. Virtual reality helps in better consumer engagement and enriched marketing campaigns leading to enhanced sales, be it online and offline. Indian fashion designer, Manish Malhotra opened his first-ever virtual store in India in January 2021, which is India’s first-ever virtual store. AR enhances the in-store experience for users. Some of the fashion and beauty brands like Tommy Hilfiger, Manish Malhotra, and Zara are investing in virtual and augmented reality technology. The retail and fashion industries have started using AR for digital shopping experiences.
