Japan digital signage market is estimated to grow at a CAGR of around 8.6% over the forecast period to reach over $2.2 billion in 2025 from $1.2 billion in 2018. The regional growth of the market is attributed to the significant focus on digital infrastructure in transportation and upcoming major sports events and in the country. Increasing digital infrastructure is expected to strengthen the market growth in the country. For instance, Train Station, Japan, one of the biggest transportation hubs in the city of Osaka focus on distributing eye-catching advertisement and important scheduling information to as many passengers as possible. To achieve this effectively the station may adopt 4K content broadcasted to multiple displays mounted vertically on pillars throughout the station, with transmission cloned simultaneously to more than 30 screens that are up to 100 meters apart. The solution needed to be centrally managed. As a result, it will enable to increase convenience for the passengers and thereby will likely boost the growth of the Japan digital signage market.
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Japan digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.
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Japan Digital Signage Market Segmentation
By Component Type
- Hardware
- Software
By Product
- Standalone Display
- Video Wall
By Application
- Commercial
- Industrial
- Infrastructural
- Others (Institutional
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