The European beacon technology market is estimated to grow at an impressive rate during the forecast period. The beacon technology market in Europe is segmented into UK, Germany, Italy, Spain, France, and Rest of Europe. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. The utilization of beacon technology-based systems in retail has gained significant prominence in the last few years with multiple retailers implementing IPIN in their stores to bring improved customer experience and much more.
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The European beacon technology market is segmented on the basis of beacon protocol, location technology, and application. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others. Retail sector is estimated to dominate the market over the forecast period. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic. The retailers are realizing the benefits of location-based analytics services and increasingly deploying it at their stores. Thereby, augmenting the segmental business growth.
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European Beacon Technology Market Segmentation
By Beacon Protocol
- iBeacon
- Eddystone
- AltBeacon
- Others (GeoBeacon)
By Location Technology
- Bluetooth Low Energy (BLE)
- Wi-Fi
- Ultrasound
- Others (Combined Technology)
By Application
- Retail
- Healthcare
- BFSI
- Logistics and Warehouses
- Others (Travel, Tourism & Hospitality)
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