The global women activewear market is anticipated to grow at a significant CAGR during the forecast period. Activewear is a type of apparel that is worn by athletes who participate in sports and fitness activities. It has multiple advantages, including increased grip, wicking function, and bi-stretchable properties, which assist athletes to improve their performance.
Activewear’s numerous and unique benefits, such as breathability, quick-drying, static resistance, thermal resistance, and chemical resistance, are driving the global women’s activewear market forward. In addition, rising consumer health consciousness and female customers’ excitement for sports and fitness are driving demand for women’s activewear. Furthermore, the increased participation of female consumers in athletic activities supports activewear sales, which has a positive impact on market growth.
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Furthermore, female consumers’ holistic approach to athleisure clothing has a favourable impact on the whole market’s growth. A boost in fitness and sports consciousness among the younger generation, as well as an increase in disposable money, are two key factors driving market expansion. However, the high cost of designing and the unpredictable cost of raw materials result in an excessive cost of the end product, resulting in lower sales of activewear among price-sensitive consumers.
On the other hand, an increase in the number of promotional activities is expected to raise product and brand awareness, accelerating market growth. Furthermore, many organisations’ initiatives, such as an increase in the number of activewear-related campaigns and programmes, are expected to broaden the consumer base. The development of green textile and its usage in the formulation of activewear is predicted to attract green consumers, resulting in lucrative market expansion potential.
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Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered-
o By Products
o By Fabric
o By Distribution Channel
- Regions covered-
o North America
o Europe
o Asia Pacific
o Rest of the World
- Competitive Landscape- Mizuno Corporation, Adidas AG, ASICS Corporation, Columbia Sportswear Company, NIKE, Inc.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Women Active Wear by Segments
By Products
- Top
- Bottom
- Outerwear
- Innerwear
- Swimwear
- Others
By Fabric
- Polyester
- Nylon
- Neoprene
- Spandex
- Cotton
- Others
By Distribution Channel
- Online
- Offline
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