Digital Signage Market Growth Probability, Leading Vendors and Future Scenario By 2025-2031

Digital signage market is anticipated to grow at a considerable CAGR of 7.9% during the forecast period. Digital signage offers numerous advantages over traditional printed signage, including greater flexibility, interactivity, and customization, which increases its demand in the market. As businesses and organizations seek to leverage digital technology to enhance their marketing and communication efforts, the demand for digital signage solutions has grown. The development of sophisticated software and content management systems has also made it easier for businesses to create and manage digital signage content and to deliver targeted messaging to specific audiences.Besides, the retail and hospitality industries have been early adopters of digital signage, using it to enhance customer experiences and increase sales. As these industries continue to grow, the demand for digital signage solutions is likely to increase as well.

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Based on application, the market is sub-segmented into retail, transportation, hospitality, corporate, education, and government. Among these, the retail industry is expected to hold a significant share of the market. Digital signage can be used to display advertising and promotional messages, which can help grab customers’ attention and drive sales. This can include product promotions, special offers, and new product launches. Additionally, digital signage can be used to provide wayfinding information, helping customers navigate through stores and find the products they are looking for. This can include maps, directional signage, and product location information. Interactive displays, such as touchscreens and kiosks, can be used to engage customers and provide them with a more immersive shopping experience. This can include product demos, virtual try-ons, and personalized recommendations. Such use cases of digital signage in the retail industry increase its demand, and the growing retail industry further supports the market’s growth.

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  • Market Coverage
  • Market number available for – 2025-2031
  • Base year- 2025
  • Forecast period- 2025-2031
  • Segment Covered- By Source, By Product Type, By Applications
  • Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
  • , and others

Market Segmentation

Global Digital signageMarket by Type 

  • Video Wall
  • Video Screen
  • Kiosk
  • Transparent LCD Screen
  • Digital Poster

Global Digital signageMarket by Component

  • Hardware (LCD/LED Display, OLED Display, Media Players, Projectors/Projection Screens)
  • Software
  • Services

Global Digital signageMarket by Location

  • In-store
  • Outdoor

Global Digital signageMarket by Application

  • Retail
  • Transportation
  • Hospitality
  • Corporate
  • Education
  • Government

Regional Analysis

  • North America
  • US
  • Canada
  • Europe
  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • Rest of the World

Company Profiles 

  • AdMobilize LLC
  • Advantec Co., Ltd.
  • BroadSign International
  • iSEMC (HHSD Technology)
  • Koninklijke Philips N.V.
  • LG Electronics
  • NEC Corp.
  • Omnivex Corp.
  • Panasonic Corp.
  • Planar Systems
  • Quividi SARL
  • Samsung Electronics Co., Ltd.
  • Sharp Corp.
  • Sony Corp.
  • ViewSonic Corp.
  • Volanti Displays

The Report Covers-

  • Market value data analysis for 2023 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global digital signagemarket. Based on the availability of data, information related to new product launches and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying ‘who stands where’ in the market.

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