The global Vitamin A supplements market is anticipated to grow at a significant CAGR during the forecast period (2024-2031). Vitamin A is a group of fat-soluble compounds that can be differentiated into two categories, depending on whether the food source is an animal or a plant. Vitamin A found in foods that come from animals is called preformed vitamin A or retinol; Vitamin A found in fruits and vegetables is called provitamin A carotenoid, which can be cleaved into retinol in the body; the carotenoid beta-carotene is most efficiently converted into retinol, making it an important vitamin A source. High doses of vitamin A (retinol) supplements have been used successfully to treat an inherited eye disease (retinitis pigmentosa) and to alleviate the symptoms. 13-cis retinoic acid, a very potent metabolite of vitamin A is used to treat skin disorders such as psoriasis and acne.
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The global Vitamin A supplements market is gaining traction on account of growing awareness of health, affordability due to socioeconomic development, and government initiatives across the globe. Consumers are becoming health conscious and have realized benefits of Vitamin A in reducing the risk of cancers such as prostate, lung & other types of cancers. Also, intake of Vitamin A supplements reduces risks of other lifestyle diseases including measles, diabetes, cardiovascular diseases, obesity, Age-related Macular Degeneration (AMD), and diarrheal diseases. The growing awareness of consumers on maintaining a healthy diet is expected to be a pivotal growth factor influencing the market dynamics.
Some key players operating in the market include Bayer AG, GlaxoSmithKline plc, and Pfizer Inc., among others. These players are eyeing on strengthening their position in the market by adopting various strategies as mergers and acquisitions, partnerships and collaborations, new product launches and development in the existing product portfolio, and so on.
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Market Coverage
Segment Covered-
- By Form
- By Distribution Channel
Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape: Bayer AG, GlaxoSmithKline plc, and Pfizer Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Vitamin A Supplements Market Report by Segment
By Form
- Powder
- Tablets
- Capsules
- Softgels
By Distribution Channel
- Online
- Offline
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