The global Athleisure market is anticipated to grow at a considerable CAGR of 8.7% during the forecast period (2024-2031). Increasing participation of women in sports and fitness is likely to propel the segment growth in the athleisure market. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year. Where close to 70% of the total women population in the country participates in sports at least once a year. Moreover, the improved ratio of women to men along with an increasing number of the working female population is impacting the market positively. According to World Bank data, women comprise around 39% of the workforce across the world. The number has seen an upward trend in the last two decades, according to UN Women.
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Rising acquisitions, product approval, collaborations among the major players in the market also propel the growth of the market. For instance, in April 2020, ASICS expands its retail footprint in India. The new store in Forum Sujana Mall is spread over a total retail space of 1,100 square feet. The store features an ASICS FOOT ID system and houses the brand’s entire running and training collection with sports style and performance categories. South India is an important strategic market for ASICS, and we will continue to provide their customers with the most up-to-date retail experiences to assist them in selecting the finest goods for their specific needs, with a focus on fitness and health.
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Market Coverage
- Segment Covered-
o By Product Types
o By Distribution Channel
o By End-user
- Regions Covered
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Nike Inc., Adidas AG, Under Armour, Inc., Lululemon Athletic, Puma SE.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Athleisure Market Report Segment
By Product Types
- Clothing
- Footwear
By Distribution Channel
- Offline Stores
- Online Stores
By End-User
- Men
- Women
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