The global digestive health supplements market is anticipated to grow at a significant CAGR of around 8.6% during the forecast period 2024-2031. The market is highly competitive with the presence of many players. High investments in R&D activities and product innovation have led them to gain major market share in the global mark. For instance, in March 2021, Pantheryx Inc announced that it had acquired TruBiotics, a probiotic supplement brand, and its trademarks from Bayer HealthCare LLC. The TruBiotics brand joined PanTheryx’s current brands and ingredient offerings, including Life’s First Natural, dairy colostrum, and prebiotics, to create a full spectrum of nutritional supplements that support comprehensive digestive and immune health at all stages of life. Manufacturers are doing many experiments with new formulations and production of probiotics, incorporating multiple strains, especially in supplements to offer consumers high-quality products with the added benefit of immunity.
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Also, to add specific benefits, multi-strain formulations and their advantages are highly dependent on the final blend and the clinical research associated with it. For instance, Bio-Kult is a unique multi-strain live bacteria supplement with 14 strains of live bacteria, this can help a more diverse range of digestive disorders. It is a powerful formulation that targets the digestive system, and it can be stored at any place at room temperature without the need for refrigeration. Manufactures or brands those who have multiple products under their name, to fulfill the demands of the consumers primarily companies are categorizing their products into enzymes and probiotics.
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Market Coverage
- Segment Covered-
- By Type
- By Form
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Land- Pfizer Inc, Procter & Gamble Co, Now Health Group Inc, Klaire Labs, Bayer AG, Amway Corp, AMVILAB, and others.
- Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How does COVID-19 impact the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Digestive Health Supplements Market Report by Segment
By Type
- Prebiotics
- Probiotics
- Enzymes
- Others
By Market Form
- Powder
- Capsules
- Tablets
- Others
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