The rising demand for digital advertising in the country is augmenting the need for digital signages. As per the India Brand Equity Foundation (IBEF), India’s digital advertisement market is expected to grow at a CAGR of 33.5% to cross $3.8 billion marks by 2020. This is estimated to increase the focus of commercials and industries on digital platforms. For instance, the Indian Railways is working on a new advertising policy that intends to install 100,000 big digital screens at 2,175 railway stations across India, which is anticipated to generate around $1.8 billion in revenue annually.
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Indian digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Indian Digital Signage Market by Component Type
- Hardware
- Software
Indian Digital Signage Market by Product
- Standalone Display
- Video Wall
Indian Digital Signage Market by Application
- Commercial
- Industrial
- Infrastructural
- Others (Institutional)
Company Profiles
- AOPEN Inc. (Acer Inc.)
- AU Optronics Corp.
- Barco NV
- BenQ Corp.
- BrightSign, LLC
- Coates Group Pty Ltd.
- Daktronics, Inc.
- Delta Electronics, Inc.
- E Ink Holdings Inc.
- Exceptional 3D, Inc.
- Goodview Electronic Co., Ltd.
- Hisense International Co., Ltd.
- Intel Corp.
- LG Electronics Inc.
- Navori SA
- NEC Corp.
- Panasonic Corp.
- Planar Systems, Inc.
- Samsung Electronics Co., Ltd.
- Scala, Inc.
- Sony Corp.
The Report Covers
- Comprehensive research methodology of Indian Indian Digital Signage market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting Indian Indian Digital Signage market.
- Insights about market determinants that are stimulating Indian Indian Digital Signage market.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
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