The Global Enterprise Video Market is expected to grow at a significant CAGR during the forecast period (2024-2031). As globalization shrinks the workplaces and personal networks, the need for effective communication systems has become more apparent. Video interfaces are being considered by companies that seek to improve efficient communication amongst worldwide workforces. Video interfaces are favored because they may boost productivity and reach out to more people.
Video solutions are being used by businesses to improve internal and external stakeholder communication, increase consumer engagement, and enhance career development. For both internal and external operations, enterprise video has emerged as a critical component of a company’s content marketing strategy. Over the previous five years, streaming media players have claimed massive increases in content quantities as well as a sharp increase in inactive users. Enterprise video conferencing is the most popular and influential sector in this market, as it allows businesses to broadcast, enable communications, give training to workers and contractors, and support collaboration on a consistent, efficient, and timely basis.
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There has been an increase in the use of videos to enhance the learning process in various educational institutes, such as visual recordings of courses and webinars. Students’ capacity to remember knowledge is greatly improved when visual records are used. As a result, schools, universities, and colleges have begun to produce multimedia information and offer it via video presentations. Furthermore, as a result of increasing smartphone penetration and internet availability, there has been a significant increase in consumption and easy access to video content, which is positively influencing the adoption of video content for educational purposes. The widespread use of digital media across many business verticals has resulted in a growing audience preference for various streaming solutions and services, which has given market participants attractive prospects.
Video solutions such as conferencing have made medical support more accessible, and these solutions are available on-premise as well as in the cloud, making them cost-effective for both healthcare organizations and patients.
The general shift and increasing healthcare IT expenditure towards telemedicine services is a significant driver driving the market growth. This is bolstered by increased efforts on the part of national governments to improve their healthcare infrastructures. In 2018, Forbes projected that telemedicine services accounted for roughly 65% of interactions with healthcare facilities.
LogMeIn Inc. and Dolby Laboratories established a collaboration in June 2019, to promote Dolby Laboratories’ recent release of GoTo Room video conferencing software. It allows virtual conference rooms based on Dolby hardware and LogMeIn’s GoToMeeting software to be featured.
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Market Coverage
- Segment Covered-
o By Component
o By Type
o By End-User Industry
- Competitive Landscape: Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Enterprise Video Market Report
By Type
- Video Conferencing
- Video Content Management
- Webcasting
By Components
- Hardware
- Software
By End-user Industry
- BFSI
- Retail
- Healthcare
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