Location-based advertising market is anticipated to grow at a CAGR of 14.5% during the forecast period (2024-2031). The global location-based advertising market is driven by the increasing adoption of smartphones and the growing availability of location data from various sources such as GPS, Wi-Fi, and Bluetooth. These factors enable advertisers to target consumers with personalized and relevant ads based on their real-time location. As consumers spend more time on mobile devices, businesses seek to engage them with contextually relevant content, making location-based advertising an effective strategy. Furthermore, the rise of social media platforms and the integration of location services in apps and devices provide advertisers with a wealth of data to create targeted campaigns. Advancements in data analytics and artificial intelligence also play a role in enhancing the precision of location-based advertising, allowing businesses to improve ROI and optimize marketing efforts.
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The global location-based advertising market is thriving in large part due to the present nature of mobile devices. Smartphones and tablets keep us connected and on the go, creating a perfect platform for location-based advertising. Mobile devices are more than just connected; they’re location-aware. Built-in Global Positioning System (GPS) and other features allow advertisers to target users with laser precision based on their real-time whereabouts. A clothing store can send discount notifications to potential customers walking by, or a travel app can recommend nearby hotels to users at an airport. This granular targeting ensures ads reach the right people at the right time, maximizing their impact. Many popular apps integrate location-based features, allowing advertisers to target users within those apps.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Location-based Advertising Market by Type
- Geo-targeting
- Geo-fencing
- Beaconing
- Mobile Targeting
- Geo-conquesting
Global Location-based Advertising Market by Advertising Type
- Push
- Pull
Global Location-based Advertising Market by End-User
- Retail and E-commerce
- Travel and Hospitality
- Entertainment and Media
- Healthcare
- Automotive and Transportation
- Others (BFSI, Education, and Technology)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Adobe, Inc.
- Cidewalk Technologies Inc.
- Cuebiq Group, LLC
- Enradius
- Emodo, Inc.
- Foursquare
- GroundTruth
- Oracle Corp.
- Salesforce, Inc.
- Simplifi Holdings, LLC
- Telenity, Inc.
- Yext, Inc.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global location-based advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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