The global customer data platform market is anticipated to grow at a considerable CAGR of 16.9% during the forecast period. CDP is a packaged software that combines data from multiple tools to create a single centralized customer database accessible by other systems to analyze, track, and manage customer interactions. It is designed for marketing applications such as loyalty programs, campaigns, user-generated content, and others. The platform collects and unifies first-party customer data from multiple sources to build a single, coherent, and complete view of each customer. Afterward, the generated data is made available to marketers, which supports in creation of targeted and personalized marketing campaigns. CDP is used for several applications such as customer segmentation, customer personalization, lead scoring, product recommendations, optimizing conversion rates, omnichannel automation, improved email deliverability, better and more online reviews, improve customer lifetime value (CLV), and others.
To learn more about this report request a free sample copy @ https://www.omrglobal.com/request-sample/cdp-market
As a result, there is a considerable surge in the demand for related solutions and software, further accompanied by the software and platform launches of new and innovative solutions by market players. For instance, in October 2020, SAP SE launched SAP CDP, a next generation platform (CDP) that allows organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. SAP CDP is planned to go beyond marketing by adding rich context to commerce, sales, and service experiences, with relevant timely marketing. In addition, the platform also delivers personalized services to customers, based on its ability to collect and manage user’s data. This enables organizations to know the customer at every touch point to effectively drive relevant conversations and create lasting customer loyalty.
Global Customer Data Platform Market Report Segment
By Component
- Platform
- Services
By Deployment
- Cloud
- On-Premises
By Vertical
- BFSI
- Retail and E-commerce
- Media & Entertainment
- Travel & Hospitality
- Telecom & It
- Healthcare
- Others
A full report of Customer Data Platform (CDP) Market available @ https://www.omrglobal.com/industry-reports/cdp-market
Customer Data Platform (CDP) Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Acquia Inc.
- ActionIQ
- Adobe Systems Software Ireland Ltd.
- BlueConic Inc.
- Calibermind
- D4t4 Solutions plc (Celebrus)
- Leadspace Inc.
- Listrak Inc.
- Lytics, Inc.
- Microsoft Corp.
- Oracle Corp.
Reasons to Buying From us –
- We cover more than 15 major industries, further segmented into more than 90 sectors.
- More than 120 countries are for analysis.
- Over 100+ paid data sources mined for investigation.
- Our expert research analysts answer all your questions before and after purchasing your report.
About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offers Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.
Media Contact:
Contact Person: Mr. Anurag Tiwari
Email: anurag@omrglobal.com
Contact no: +91 780-304-0404
Company Name: Orion Market Research
Visit more report at
https://www.linkedin.com/pulse/scaffold-technology-market-size-trends-latest-arti-vishwakarma-mlsof/
