Oat-based snacks market is anticipated to grow at a considerable CAGR of 4.4% during the forecast period. A rising shift in consumer preference towards convenient and healthy on-the-go breakfast snacks is considered to be the primary factor driving the growth of the oat-based snacks market. On-the-go breakfast snack products are progressively becoming popular in the search for high energy content in small packaging among working-class people and teenagers. People are increasingly becoming aware of the high nutritional value offered by oat-based snacks. Along with this, the innovation in these products has provided consumers with the convenience of storage, quick usage, and easy provision for nutrition and fiber to motivate the global demand for oat-based snacks in the market.
As a result, manufacturers in the industry are focusing on providing on-the-go breakfast snacking options with oats as their main ingredient to serve the rising demand for healthy and nutritious food. For instance, in 2021, Happi Free From extended its product range into the snack category by the launch of a new on-the-go range of oat milk chocolate snacks. The new Happi Oat M!lk Chocolate Nibbles is a vegan snack that is available in three variants: jumbo raisins, almonds, and vegan honeycomb. Furthermore, in 2019, Nature’s Bakery announced the launch of Oatmeal Crumble Bar, combining breakfast-inspired ingredients with a convenient on-the-go snack. Oatmeal Crumble Bar contains 3g of hunger-fighting fiber which deliver a good start to the day.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including General Mills, Inc., Nairn’s Oatcakes Ltd., Nestlé Group (Uncle Tobys), PepsiCo, Inc. The Quaker Oats Co.), and Stoats Porridge Bars Ltd., among others.
Oat-Based Snacks Market Report Segment
By Product
- Oat-based bakery and bars
- Oat-based savoury
By Distribution Channel
- Offline Distribution
- Online Distribution
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Oat-Based Snacks Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Britannia Industries Ltd.
- CORE Foods
- Del Monte Foods, Inc.
- Evolve Snacks
- Grenade
- Happi Free From
- Hearthside Food Solutions LLC
- Insurgent Brands LLC
- Kallo Foods Ltd (Mrs. Crimble’s)
- Kellogg Europe Trading Ltd.
- Lantmännen ek för
- Libre Naturals Inc.
- Naturell (India) Pvt Ltd.
- Nature Delivered Ltd.
- Nutty Yogi
- RIP VAN INC.
- Seven Sundays
- Simply Delicious, Inc. dba Bobo’s Oat Bars
- SNACKZILLA
- Thunderbird Real Food Bar
- United Biscuit Private Ltd.
- Weetabix Ltd.
- Well&Truly Ltd.
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