The global in-application advertising market is anticipated to grow with a considerable CAGR of 17.8% during the forecast period. In-app advertising is emerging as the most popular online advertising method in recent years that drives the revenue of app brands. The mobile phone is carried by people everywhere they go therefore, have the chance to reach a wider audience with in-application advertising. The growth of the market can be majorly attributed to the rapidly increasing amount of time spent on mobile application usage. Moreover, the usage time for popular social media platforms such as Facebook, Instagram, Twitter is also rising considerably. As per July 2020, platforms such as Facebook, YouTube, FB Messenger, WeChat, and Instagram has more than a billion active user globally, led by Facebook with 2.6 billion followed by YouTube with 2.0 billion active users. This will provide the in-application market with new expansion opportunities.
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In-application advertising offers a high level of personalization for mobile apps with better opportunities to scale the reach by directly reaching users through apps. In addition to this, in-application advertisements also provide the option to scale up in order to fit the framework of the application and therefore look much more appealing to the user. This, in turn, will drive the number of users thereby aid in the growth of the in-application advertising market.
Global In-Application Advertising Market Report Segment
By Advertisement Type
- Interstitial Ads
- Mobile Video Ads
- Rewarded Video Ads
- Native Ads
- Others
By Application
- Social Media
- Gaming
- E-commerce
- Video & Music Streaming
- News, Finance & Education
- Travel
- Others
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In-Application Advertising Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- AdColony, Inc.
- Adform A/S
- Amobee Inc. (Singapore Telecommunications Ltd.)
- Apple Inc.
- BYYD, LLC
- Facebook, Inc.
- Google AdMob (Google Inc.)
- IconPeak (Fibermobi Performance Marketing Solutions GmbH)
- Ltd.
- Mobupps
- MoPub (Twitter, Inc.)
- PubMatic, Inc.
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