Podcast advertising market is anticipated to grow at a CAGR of 9.8% during the forecast period (2023-2030). Podcast advertising is a marketing activity that can help reach out to potential customers and encourage them to buy products or services. The growing adoption of prioritizing data and tracking in the podcast industry is the key factor supporting the growth of the market globally. podcast analytics and audience insights tool created a new prefix to provide brands and agencies with enhanced podcast audience and performance data. Hence, the market players are also focusing on introducing podcast audience and performance data solutions that further bolster the market growth. For instance, in October 2023, CoHost launched its prefix that aims to demystify podcast audiences for brands and agencies. Brands and agencies can enable the data made available by CoHost without changing hosting and distribution providers.
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The global Podcast Advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to the adoption of tends to resonate better with listeners and can lead to higher engagement and conversion rates for advertisers.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Podcast Advertising Market by Advertisement Type
- Pre-Rolls Ads
- Host-Read Ads
- Supplied Ads
Global Podcast Advertising Market by Campaign Type
- Brand Awareness Ad
- Direct Response Ad
- Branded Content
Global Podcast Advertising Market by End Users
- BFSI
- Media & Entertainment
- Retail
- IT & Telecommunication
- Healthcare
- Automotive
- Travel and Tourism
- Food & Beverages
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Ad Results Media
- AdvertiseCast
- ART19, Inc.
- Audios Ventures Inc.
- Blubrry Podcasting
- Content Allies
- Liberated Syndication (Libsyn)
- Market Enginuity, Inc.
- Podbean
- PodcastOne
- Podcorn Media, Inc.
- Sirius XM Radio Inc.
- Spotify AB
- Sweet Fish Media
- Targetspot
- Triton Digital®
- Veritone One, Inc.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global podcast advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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