Nootropics Market Analysis, Size, Current Scenario and Future Prospects

The global nootropics market is anticipated to grow at a CAGR of 14.1% during the forecast period (2024-2031). New and effective product launches is anticipated to drive the demand for nootropics, thereby is driving the market growth. For instance, in March 2023, Beverage label Savvy launched a nootropic-infused beverage range designed to optimize cognitive performance. The beverage range is available in two variants: Savvy Coffee and Savvy Drink. Savvy Coffee comes in coffee pods and coffee powder, both with biodegradable compostable packaging.

Further, in October 2022, Southern California-based nootropics brand Troomy launched its product line of adaptogenic mushroom gummies. Formulated to help support a wide range of lifestyles and functional needs, Troomy Mushroom Gummies are available in a variety of super-powered mushroom blends and flavours. For focus, the company offers Lion’s Mane Mushroom Gummies (Tangerine Passionfruit). For Boost, the company offers Cordyceps Mushroom Gummies (Lemon Lime); For Calmness, the company offers Reishi Mushroom Gummies (Pineapple Peach); For effective sleep, the company offers Reishi + Melatonin Gummies (Black Raspberry)

Furthermore, in August 2022, Snack brand Mindright has launched: a “first-of-its-kind” range of popped chips infused with brain-boosting nootropic ingredients. The latest range comes in three flavours – Chili Lime, Cinnamon Churro and Tumeric Ranch. The popped chips are made using the brand’s signature nootropic concoction, which features ginseng, lion’s mane and L-Theanine, as well as vitamins B6, B12 and antioxidants that benefit energy, mood and focus. The chips are made with 100% avocado oil, in place of traditional oils such as canola and soybean.

In May 2022, Solaray announced the launch of Solaray SharpMind: a collection of advanced nootropics expertly crafted with clinically backed nutrients, adaptogens and fermented organic mushrooms designed to support mental and emotional well-being. Five unique formula includes stress, energy, focus, mood, and sleep — offer targeted support for specific cognitive requirements.

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Market Coverage

  • The market number available for – 2023-2031
  • Base year- 2023
  • Forecast period- 2024-2031

Segment Covered- 

  • By Form
  • By Distribution Channel

Regions Covered-

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
  • Competitive Landscape- including Pfizer Inc., GlaxoSmithKline plc, Novartis AG, Mylan N.V., and Teva Pharmaceutical Industries Ltd. among others.

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Nootropics Market Report Segment

By Form

  • Capsules/Tablets
  • Powder
  • Drinks

By Distribution Channel

  • Online
  • Offline

Nootropics Market Report Segment by Region

North America                                                                                                           

  • United States
  • Canada

Europe

  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe

Asia-Pacific

  • India
  • China
  • Japan
  • South Korea
  • Rest of APAC

Rest of the World

  • Latin America
  • Middle East and Africa

Company Profiles

  • AstraZeneca Plc
  • Cephalon A/S
  • GlaxoSmithKline plc
  • Johnson & Johnson Private Ltd.
  • Kimera Koffee
  • Koios Beverage Corp
  • Mental Mojo, LLC
  • Mylan N.V.
  • Novartis AG 
  • Onnit Labs, Inc. 
  • Opti-Nutra Ltd. 
  • Pfizer Inc.
  • Reckitt Benckiser Group PLC
  • Reckitt Benckiser Group plc
  • Sanofi SA
  • Savvy Beverage 
  • Teva Pharmaceutical Industries Ltd. 
  • TruBrain Inc.
  • Wolfson Brands (Noocube)
  • Zhou Nutrition LLC

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