European tea and tea-based beverages market was valued at around $8.3 billion in 2018, which is further estimated to reach around $12 billion in 2025 at a CAGR of 5.4% during the forecast period. The major economies including UK, Germany, Italy, Spain, France, and the Rest of Europe (RoE) are significantly contributing to the growth of the market. The market in Europe is driven by growing awareness regarding the health benefits associated with tea consumption. Green tea and herbal tea are widely gaining popularity in the region due to their health benefits. These include improved brain function, fat loss, a lower risk of cancer and many others. Further, growing awareness regarding tea benefits for patients suffering from cardiovascular diseases, and high blood pressure are some of the major factors increasing the demand for tea in the region.
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Tea is one of the oldest beverages, and it is made by soaking the dried tea leaves in water. The high level of caffeine in coffee is the reason due to which people prefer tea. There are various health benefits of tea such as; tea contain antioxidants and tea can reduce the risk of heart attack and stroke. Additionally, tea lower cholesterol levels by 32%. Further, green tea contains substances called polyphenols that contribute to its activity against cancer. The European tea and tea-based beverages market is segmented on the basis of type, format, and nature. On the basis of type, it is segmented into green tea, black tea, oolong tea, and herbal tea. Furthermore, based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the European market for tea and tea-based drinks.
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European Tea & Tea-Based Beverages Market Segmentation
By Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
By Format
- Ready-to-Drink
- Loose Tea Powder
- Tea Bags
By Nature
- Organic
- Conventional
Regional Analysis
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Company Profiles
- Alkaloid AD Skopje
- Associated British Foods PLC
- Barry’s Tea
- Bettys & Taylors Group Ltd.
- Tata Global Beverages
- McLeod Russel India, Ltd.
- Nestlé S.A.
- Organic India Pvt. Ltd.
- R.Twining and Co., Ltd.
- The Republic of Tea, Inc.
- Starbucks Corp.
- The Hain Celestial Group, Inc.
- The Stash Tea Co.
- Townshend’s Tea Co.
- Unilever Group
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