Global social trading platform market was valued at $311.5 million in 2020, which is projected to become a multi-billion dollar industry by 2027, growing at a CAGR of 64.7% during the forecast period. Social trading is an emerging paradigm that enables a trader to share trading wisdom with other investors. It includes copy trading, where less experienced investors are allowed to copy the trades of experts (traders) in real-time, in exchange for a certain fee. The market growth is driven by the contribution of retail investors and investment hobbyists, internet penetration, availability of a variety of investment funds, and increasing preference for personal investment strategy.
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Market Insights
- The global social trading platform industry is segmented by type (including copy trading and mirror trading), end-user (including individual and enterprise), and geographies (including North America, Europe, Asia-Pacific, and Rest of the World).
- The major challenge to the industry can suggest credibility, and the governance of market sentiments by a small group of people, reflecting in sudden and drastic market corrections.
- The market players are sorting into different growth strategies including investment in technological advancement, mergers and acquisitions, partnership, and collaboration, and others to achieve a competitive edge.
- In April 2021, a project named Enso Finance was created to facilitate a social trading platform for the Ethereum network. The project raised $5.0 million with VC firm Polychain Capital and the Dfinity Beacon Fund as the major contributors. The other investors include Multicoin Capital, P2P Capital, and Spartan Group, as well as angel investors from Synthetix, Messari, Aave, and more.
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- In May 2021, Darwinex, a UK-based social trading broker and asset manager extended its tradable securities to the stocks listed on NASDAQ, NYSE, AMEX, ARCA, CHX, IEX, EDGE, BYX, BATS, LTSE, MEMX and PINK market centers. The stocks trading support will be added across existing Trader Workstation (TWS) platforms of the company and third-party supported TWS platforms, including NinjaTrader and MultiChart.
The major market players in the global social trading platform market include eToro, Zulutrade, and Collective2. The major factor contributing to its preference over other investment funds is the transparency offered by these platforms. They share both the aggregated metrics and the detailed trade-level information among traders. Numerous social trading platforms have gone to the extreme of publicizing all the trades of each trader. Such policies are leading to the adoption of increasing adoption of the social trading platform.
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