Indian frozen pizza market is estimated to grow at a CAGR of 7.5% during the forecast period. The market is significantly driven by the rising per-capita income and urbanization in the country. As per the World Bank, India’s GDP per capita increased from $2,006 in 2018 to $2,104 in 2019. In addition, the rising urbanization is leading to the increasing expansion of food service chains in the country. McDonald’s, Dominos Pizza, and Pizza Hut are some major food retail chains that are continuously widening their footprint in the country. Domino’s Pizza has more than 1,250 stores present in all over India, which might further increase owing to the emerging demand for innovative pizzas in the country.
Further, these companies are harnessing the opportunity of a digital campaign to escalate their revenues. For instance, in July 2020, Domino’s Pizza launched its new digital campaign “kitne dino se Domino’s Nahi khaya”. With the relaxation in lockdown, Domino’s is back and has introduced multiple safety measures. This campaign intends to strengthen the feeling of trust and safety while ordering from Domino’s. Owing to the Domino’s “Zero Contact Delivery” across all its 1,325 restaurants in India, this digital campaign reveals that customers will get their order without coming in contact with the delivery staff.
Indian frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. In 2019, regular frozen pizzas have witnessed potential share in the market owing to its cost-effectiveness. As the Indian population is price-sensitive, there is a significant demand for regular pizzas in the country. These pizzas are cooked in the masses and are picked off the top when the customer calls for an order. Like gourmet pizzas, regular pizzas are not personally developed for an individual customer. Based on the source, the market is classified into retail and food service chain.
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Indian Frozen Pizza Market Segmentation
By Product
- Regular
- Premium
- Gourmet
By Source
- Retail
- Food Service Chain
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Company Profiles
- Amul
- Amy’s Kitchen, Inc.
- CJ CheilJedang Corp.
- Convenio Foods International Pvt.Ltd.
- August Oetker Nahrungsmittel KG
- FROZIT
- General Mills Inc.
- HyFun Foods
- Iceland Foods Ltd.
- McCain Foods Ltd.
- Nestlé S.A.
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