Neuromarketing market is anticipated to grow at a considerable CAGR of 8.5% during the forecast period. The growing awareness about the potential benefits offered by neuromarketing techniques in achieving sales target is driving the adoption of various neuromarketing solutions at a rapid pace. The Weather Channel, eBay, and Diamler are some of the key multinational organizations that have implemented neuromarketing research techniques to conduct market research, run focus groups, and design marketing campaigns. To meet the growing demand for neuromarketing solutions key vendors are developing new technological approaches (software, applications, and user interfaces) to enable companies to understand their customers and deliver a highly personalized marketing approach. Studies have revealed that customers react differently to packaging, with color, text, and imagery influencing their purchase decisions. Therefore, major brands such as Campbell’s and Frito-Lay have adopted neuroimaging to reimagine their packaging strategy.
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Privacy and data security can emerge as major concerns in many neuromarketing techniques, as all the data derived after scanning the brain can get leaked and lead to vulnerable situations. This acts as a major hindrance to the market growth. High cost of neuromarketing is another major restraint for the market growth.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Neuromarketing Market by Technology
- Functional Magnetic Resonance Imaging (FMRI)
- Electroencephalography (EEG)
- Eye Tracking
- Positron Emission Tomography (PET)
- Magneto Encephalography (MEG)
Global Neuromarketing Market by End-User
- BFSI
- Retail/Consumer Brands
- Market Research
- Scientific Institutions
- Others
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Cadwell Industries Inc.
- Compumedics LTD.
- Eb Neuro S.P.A.
- IMotions
- ISCAN Inc.
- MindMetriks
- Mindspeller
- Neural Sense (Pty) Ltd.
- NVISO SA
- Shimmer Sensing
- SR Labs SRL
- Synetiq Ltd.
- Tobii Technology
- Uniphore
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global neuromarketing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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