Asia-Pacific smart shoes market is anticipated to augment at an exponential growth during the forecast period as the market is at the nascent stage in the region. The growth of the market is attributed to the growing millennials and generation Z demand for smart products. Additionally, the increasing athletic activities among the population is also driving the adoption of smart shoes. Moreover, regional smart shoe industry players are also expanding their operations in the global market which is also expected to propel the market growth. For instance, in September 2016, Indian startup Boltt Sports Technologies had introduced smart shoes in the US. These smart shoes scientifically improve running and fitness levels and provide real-time feedback to the consumer. With time, the global footwear brands are also expected to enter the Asia-Pacific smart shoes market, which will further increase the options available to the end-user. However, the usage of smart shoes for medical facilities is expected to be low as compared to developed economies, which is a challenge for the growth of the market during the forecast period.
The Asia-Pacific smart shoes market is segmented based on end-users and distribution channels. Based on the end-users, the market is sub-segmented into men and women. Men’s smart shoe segment is expected to hold a major market share during the forecast period. Based on the distribution channel, the market is sub-segmented into online, supermarket/hypermarket, and specialty stores. Online stores will gain significant growth during the forecast period. By region, the market is further segmented into China, Japan, India, South Korea, and the Rest of Asia-Pacific. China is expected to hold a major market share in the regional market.
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Asia-Pacific Smart Shoes Market Segmentation
By End-Users
- Men
- Women
By Distribution Channel
- Online
- Hypermarket/Supermarket
- Specialty Stores
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Regional Analysis
- China
- India
- Japan
Rest of Asia-Pacific
Company Profiles
- Adidas AG
- Boltt Sports Technologies
- Lechal (Ducere Technologies)
- Li Ning (China) Sports Goods Co., Ltd.
- Nike, Inc.
- PUMA SE
- Under Armour, Inc.
- Xiaomi Corp.
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