US frozen pizza market is estimated to grow at a CAGR of 6.6% during the forecast period. Rising consumption of frozen foods and increasing adoption of gourmet pizza are some pivotal factors encouraging market growth. As per the American Frozen Food Institute (AFFI), during the period, March to mid-April 2020, in the US, 86% of consumers had bought frozen food, of these 7% were new buyers of frozen food, who rarely or never purchased frozen food items before. The most frequently purchased frozen food categories were frozen meat/poultry, vegetables, and pizza. Nearly 1/3rd of consumers stocked up more than normal on frozen pizza, vegetables, meat/poultry than pre-pandemic.
Longer shelf-life and time-saving are some key causes that are leading to increased consumption of frozen pizza in the country. Additionally, increasing the new launch of frozen pizza has also been reported in the country. For instance, in June 2020, Foster Farms launched new Smart Crust frozen pizza that comes in three delicious varieties, such as Uncured Bacon Club, Four Cheese, and Uncured Pepperoni. Each Smart Crust pizza cuts carbs reduced to 4 grams per serving while offering 25 grams of protein, as the unique crust is crafted from Foster Farms chicken breast, egg whites, and cheese rather than flour. It is gluten-free, Keto-certified, and grain-free. This pizza retails for $5.99 per 8-8.5-ounce package.
The US frozen pizza market is segmented based on products and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. The availability of major food service chains such as McDonald’s, Pizza Hut, and Domino’s Pizza, has resulted in increasing consumption of frozen pizzas. In the fourth quarter of 2019, Domino’s Pizza reported worldwide growth of net store was 492 stores, which consists of 351 net new global stores and 141 net new US stores. The increasing number of stores is encouraging the consumption of frozen pizza in the country.
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US Frozen Pizza Market Segmentation
By Product
- Regular
- Premium
- Gourmet
By Source
- Retail
- Food Service Chain
Company Profiles
- Amy’s Kitchen, Inc.
- Bellisio Foods, Inc.
- Bernatello’s Foods
- California Pizza Kitchen, Inc.
- Caulipower LLC
- CJ CheilJedang Corp.
- Conagra Brands Inc.
- General Mills Inc.
- Hansen Foods, LLC
- Nestlé S.A.
- Newman’s Own Inc.
- Palermo Villa Inc.
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