Augmented Reality Retail Market is expected to grow at a moderate CAGR during the forecast period from 2021 to 2027. The major factors that are driving the growth of the market includes increasing online shopping, rising smartphone penetration, and the growing adoption of connected devices. Augmented reality is a technology that takes an existing user’s environment and overlays digital or virtual content or information on it to provide an immersive digital experience in a real-time environment. Virtual reality is a computer-generated 3D environment that completely immerses the end-user in an artificial world without seeing the real world. Augmented reality applications are developed in special 3D programs that allow developers to integrate contextual or digital content with the real world in real-time. Virtual reality provides a realistic user experience of an artificial world in an interactive simulation environment.
Increase in online shopping encourages retailers to adopt augmented reality tools for marketing their products. Similarly, the rise in smartphone penetration led to more usage of application providing augmented reality services. The increasing emphasis on customer experience across the industries is also a major factor driving the growth of the market. Major players in the augmented reality market are Google, Inc. (US), PTC, Inc. (US), Microsoft Corporation (US), Seiko Epson (Japan), Lenovo (China), Wikitude Gmbh (Austria), Vuzix (US), Daqri Llc (US), Magic Leap, Inc. (US), Zugara, Inc. (US), Blippar (UK), Upskill (US), and Maxst (South Korea).
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A full report of Global Augmented Reality Retail Market is available at: https://www.orionmarketreports.com/augmented-reality-retail-market/40732/
The following Segmentation are covered in this report:
By Application
- Consumer
- Enterprise
By Enterprise Size
- Large Enterprises
- Small- & Medium-sized Enterprises
By Industry Vertical
- Gaming
- Entertainment & Media
- Aerospace & Defense
- Healthcare
- Education
- Manufacturing
- Retail
- Others
By Region
North America:
- US
- Canada
Europe:
- France
- Italy
- Germany
- UK
- Rest of Europe
Asia Pacific:
- India
- China
- Japan
- Australia
- Rest of APAC
The report covers the following objectives:
- Proliferation and maturation of trade in the global Augmented Reality Retail
- The market share of the global Augmented Reality Retail Market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the global Augmented Reality Retail
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the global Augmented Reality Retail
(This release has been published on Global Market Post. Global Market Post is not responsible for any content included in this release.)
