The global 3D rendering software market is one of the most rapidly growing markets across various industries. The market has recorded immense growth at a CAGR of 20.5% during the forecast period (2023-2030). The market growth is attributed to various factors such as constantly increasing demand for technology such as visualizations and virtual models. Furthermore, the rising demand for 3D rendering software in various industries such as construction, architecture, and design, among others is supporting the market growth. The benefits of 3D rendering software are real-time rendering, visualization, and technological capabilities are support the growth of the market. The market is expected to reach $12.9 billion in 2030.

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What is happening in the Global 3D Rendering Software Market?

• Various market players are launching different products to improve the existing 3D rendering software technology. For instance, in August 2023, The Khronos® Group announced the finalization of the ANARI™ 1.0 open standard, cross-platform 3D rendering engine API, and various implementations are incorporated from AMD, Intel, and NVIDIA, together with an open-source software development kit (SDK) from Khronos.
• Various industries and end-users are investing in 3D rendering technology and software to increase user experience. For instance, in November 2022, the German Games Industry Association supported the German gaming industry by investing $20.0 million. With the help of this investment, the gaming industry would be able to develop games that are more realistic and enticing through 3D rendering technology. Almost every high-end game deploys 3D or uses 3D assets. Games have become more.
• The versatility of the 3D rendering technology is benefitting various industries by delivering personalized user experience. For instance, in 2022, Jaguar Land Rover and NVIDIA collaborated to bring modern luxury by incorporating artificial intelligence into customer experience. This collaboration is expected to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for its customers by incorporating 3D rendering technology.
• 3D rendering software provides real-time presentation and delivery to architectures, fastening up the process of project approval. For instance, in June 2023, AIMIR CG delivered a 3D rendering of real-time graphics to an architect looking for project approval from the Costa Rica Government. The government approved the project due to the clarity provided by the 3D rendering graphics in no time.
• Governments across the country have been investing in 3D rendering software and technology for various reasons and applications. For instance, in December 2023, The US Army invested nearly $3.8 million in two small businesses namely Mach9 Robotics Inc., and Toyon Research Corp. to develop three-dimensional modeling software that can map and assess infrastructure under its Dynamic Enhance Environment Perception – Building Information Models solicitation.

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The key players in the 3D rendering software market include Adobe Inc., Autodesk Inc., NVIDIA Corp, Siemens AG, Dassault Systems S.A., and others. New product launches, software development, industry integration, and adoption of new-age technology in the Global 3D rendering software market are supported by the existing and new entrants in the market. The market is expected to record high year-on-year growth due to increased demand for 3D rendering software across various industries. The brands who are trying to provide personalized experiences to their customers, looking to incorporate Metaverse, and developing infrastructure are supporting the market growth.

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